August 24

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Advancing Systems Through Solid Metrics

By Jaimie VanSickle

August 24, 2020


I am always so surprised by how many small businesses lose track of metrics though.  Financial metrics, quality control metrics, employee/team metrics, projects, etc.  The list can go on!

You can really hone in on the areas of your business that need more attention, stronger processes, training with team members, and other adjustments if you have the proper reporting structure in place.

This past December we were receiving roughly 1-3 leads per DAY!  Yes, that’s how much business was booming.  Hey, it’s the end of the year and it’s the busy time.  It’s when business owners get ready to scale their operations and go into the new year with a fresh team and solid ops backing their visions.

I knew things were getting crazy, and I loved it.  But I also knew I was going to have to make some changes of my own going into the New Year, or suffer like so many growing small businesses do.

One area that I just knew that the team was being blown away by was in our communications.  Most of our internal communications come through our project management systems, but it too needed an upgrade.  However, the incoming emails were steadily skyrocketing as each month passed last year, and by December I realized that email communications ONLY was not going to be a solution moving forward if I wanted to grow and scale this business in a lean manner.

It wasn’t until this week when my email metrics came in from December’s GSuite reporting that I knew I was right!  And was so thankful that I took action when I did.

Thankfully we entered into a completely new (and pricey, unfortunately) communications system that is help desk oriented that can run the 55 concurrent projects.  And my metrics reporting only proved to me that my decision was a wise one.

How solid are your systems?  Are you preparing for growth?  Are you adapting to the growth and changes that are a result of your small business kicking some keister in 2018?

If you need help, let’s talk!  If not, enjoy your metrics, because they’re a true sign of how well (or not so well) your business is doing.  It’s necessary to have them to keep moving forward.  

And if you’re a geek like me – it’ll make your day.

About the author

Jaimie VanSickle

Jaimie VanSickle, owner of J VanSickle Company, has been serving business for over 10 years. Jaimie has worked with over hundreds of clients, and has managed some of the larger online business infrastructures within the online and digital marketing industry. Jaimie’s extraordinary talents in both process development and business operations management has led to her becoming known as one of the top consultants in her industry. Advanced knowledge in all facets of online businesses, coupled with superior technology skills, helps Jaimie and her team bring all the moving pieces together seamlessly to meet the needs of business owners from around the globe.

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